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Iomega,
Corp. manufacturers of the famous Zip Drive for personal computers was C
& C Racing's Primary Marketing Partner for the 1998 season. This
was Iomega's first motorsports marketing program, and the company achieved
extensive exposure. |
| There were
three distinct car graphic elements that were utilized for the Iomega
marketing efforts. |
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The distinctive
red, white and blue colors complimented the Iomega logo and the yellow
numbers reflected their bright retail packaging of Zip Drives. |
| The
navy blue and white color scheme was done exclusively for the teams
appearance at the inaugural Los Angeles Street Race, Labor Day Weekend
1998. This was the first, and remains the only street circuit that
any NASCAR division competes on. |
 |
 |
The
Iomega brand name was seen by thousands of fans as we transported the
Iomega Chevrolet to and from series events on some of the nations busiest
freeways. |
| |
|
| The
final Iomega paint scheme was debuted in June 1999 at Sears Point Raceway
for the running of the "Snap On 200" event. The car
featured the innovative ChromaFlair / ColorShift paint scheme by new
associate sponsor Flex Products, Inc. The car featured the Iomega
"Y2K" logo to support the national promotion of it's various
product lines. |
