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"Is
It Live...Or Is It Memorex?" Memorex made their first
appearance in motorsports marketing in 1999 when they became the primary
marketing partner on the C & C Racing Chevrolet Monte Carlo. |
| The Memorex Chevrolet was
utilized to promote the Memorex brand and was an adjunct to support
Wherehouse Music marketing program. |
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The Memorex brand
gained immediate recognition from NASCAR fans at each event, and the race
car quickly became a fan favorite with the custom paint job from Associate
Marketing Partner ChromaFlair / ColorShift. |
| Memorex returned to sponsor the
team in 2000 for the SNAP ON TOOLS / AAA 200 at Sears Point Raceway and
the Ford L. A. Street Race. This program was in conjunction with
Fry's Electronics to promote the Memorex brand of computer CDR. Once
again the car had a unique paint scheme featuring the ChromaFlair /
ColorShift technology from Flex Products, Inc. |
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The Memorex name was exposed to
over 50,000 fans at Sears Point on raceday with millions more viewing on
the live television coverage on ESPN2. The estimated crowd for the
two previous days of practice and qualifying combined estimated over
60,000. The Ford L. A. Street Race drew the largest crowds in the
history of the event and for the first time was telecast live on KNBC in
Los Angeles. |
| Memorex received over two minutes
of direct in-focus camera time with several mentions of the Memorex name
by hosts Benny Parsons and Jerry Punch. Based on the costs for 30
second commercial spots on the live broadcast and the tape delay telecast,
this translates to $28,000 worth of coverage on ESPN2 in front of a
national audience. |
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Memorex returns in 2002 as primary
marketing partner for a run at the SRL Wild West Late Model Shootout
series title with 12 races scheduled at 3 competitive California
tracks. Altamont Raceway Park, Madera Speedway and Stockton 99
Speedway will each host 4 series events in 2002. |
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